"Our heart of hearts ... is, by definition, the one place where we cannot fool ourselves. It is the place where none of our justifications, none of our rationalizations penetrate ... the truth (is) there.
... the message sent by the heart of hearts is a pure, basic feeling
... look for and trust the first flash of feeling. Feelings may well
provide the truer counsel."
- Robert B. Cialdini, psychologist, author, Professor Emeritus of Psychology and Marketing
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